Vision, Mission, values

Vision, Mission, values & strategic goals (2016-2020)

1-    Vision

To provide the people of St Albert and Edmonton area with a sprint canoe and kayak racing club that offers high quality programming within a safe, fun and supportive environment so that athletes of all ages and abilities can set and pursue goals – ranging from recreational to internationally competitive – contributing to their personal and athletic development.

2-    Mission

To build the sport of sprint canoe/kayak racing in Edmonton and area to foster performance excellence and athlete wellbeing.

The specific aims or objects of the GERCKC are:

  1. to promote and teach the safe and effective paddling skills;
  2. to give all youth and adults an opportunity to learn, enjoy and practice the sport of sprint canoe/kayak;
  3. to assist athletes to reach provincial, national and international team status in sprint canoe/kayak racing;
  4. to provide an activity that will develop qualities and behaviors befitting a sportsperson, leadership and physical well-being in all athletes; and
  5. to promote a lifelong association with the sport of paddling within the community.

3-    VALUES

  1. A supportive and inclusive environment that encourages all participants to set goals, strive and grow
  2. The pursuit of excellence based on our LTAD pathway.
  3. The contributions and investments in “community” and individuals made by all partners and volunteers
  4. The relationships that leverage talent, build teams and are respectful
  5. The courage to set and pursue goals, as individuals and in teams
  6. The promotion of positive self-esteem along with a sense of team and club pride
  7. Diversity in people, abilities and goals and programming that accommodates this diversity
  8. The role of clubs and programming in contributing toward healthy people and communities
  9. Ethical participation and fair play


The strategic goals of the club to drive our actions until 2020 are:

  1. Grow and expand the sport of paddling;
  2. Build a committed paddling community;
  3. Participate and perform at local, provincial and national level
  4. Grow and sustain club assets and physical infrastructure

Club Brochure